Google is dipping its toes into the tangible retail waters with its first store, which will be located beneath its headquarters in New York City’s Chelsea neighbourhood, after years of pop-up experiments. It mostly highlights Google products, such as Pixel phones, Nest smart home gadgets, Fitbits, and other wearables. There’s also a section for third-party accessories and Google-branded merchandise, such as hats and T-shirts. According to Google, the new Googlecom Store in Chelsea will be a “space where customers can helpfully experience our hardware and services.”
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Visitors can see how Googlecom goods and services interact in a “variety of immersive ways” across the retail area. The Google Store is more of a display room (or a brand activation experience) than a retail facility meant to move a lot of stuff. There are stools and seats spread throughout the main space, as well as chambers with product-specific experiences that Google refers to as “sandboxes.” Customers will go through a short skit in which they will use a Nest hub to answer the door for a delivery person, complete with haptics in the sofa to imitate a knock on the door. Pixel phones will be showcased in the low-light photography studio.
Googelecom Store
Googlecom Store will also have professionals on hand to assist visitors in making the most of their gadgets, such as debugging an issue, repairing a cracked device screen, or assisting clients with installation.
“It doesn’t matter whether you’re a long-time Pixel user, curious about our Nest displays, or want to participate in one of the how-to workshops we’ll offer throughout the year — our team will be able to provide you with the help that’s specific and personalised to your needs,” Google’s VP of Direct Channels & Membership, Jason Rosenthal, said in announcing the launch.
The Google Store has a more homey, less antiseptic appearance than the Apple Store. It’s bright, yet it’s also filled with warm wood tones. The cork and wood furniture was designed in partnership with a local artisan, according to Google. It is particularly pleased to have acquired a platinum rating for its environmental design from Leeds. For example, much of the furniture & flooring are made from recycled materials.
Google.com Administration
Along the store’s perimeter are diorama boxes depicting various Google products. There’s a Stadia room dedicated to gaming, another to showcasing Google’s living room items, and so on. Google also constructed a circular glass booth, which it will fill with exhibits showcasing its technology, beginning with Google Translate.
Google said it would provide on-site repair for Pixel phones and product support for all of its hardware devices. It will also provide some software support, but only for its consumer goods, not enterprise users.
On June 17th, at 10 a.m. ET, the business opened its doors. If you’re still hesitant to go outside, or if you’re not in the neighborhood, you can view Google’s video to get a sense of the region. The firm is keen to point out that this store has a Platinum rating from the Leadership in Energy and Environmental Design (LEED) rating system, the highest level in the green building rating system. According to the company’s blog, “The Googlecom Store Chelsea is one of fewer than 215 retail spaces in the world” to have achieved this.
There are no checkout counters in the store; instead, you must approach one of the store’s staff, which Google says will all have “a fully functional device that they can process transactions.” If you’re already a Google customer, you’ll probably have a simpler time checking out because the business claims to have “tightly integrated” the online and physical store purchasing experiences.
Aside from purchasing and repairing electronics, you can also visit the Chelsea location to see Google’s most recent technological demonstrations. According to the business, a “17-foot-tall circular glass structure” near the main entrance will house rotating exhibits displaying “the best of our products and technologies,” according to the business. The first experience is “built around Google Translate and our machine learning capabilities.” You can speak something in this Imagination Space, and it will be translated into 24 languages at the same time.
A variety of Sandboxes and Discovery Boxes are also available for purchase in the store. The former are little rooms constructed to highlight specific Google products, and the latter is true framed-up boxes with one-of-a-kind translucent LED panels that provide more information on the items contained therein. So far, Google has three Sandboxes available for purchase. For starters, there’s a virtual living room complete with a vibrating couch and a screen that replicates the passing of the days and seasons outside a picture window. A projector project clues onto the coffee table, guiding you through the process of interacting with the space’s electronics and technology.
Located in a dark environment, the second Sandbox features unique Instagrammable light installations and a Pixel phone optimized for Night Sight photography. Afterward, you can submit them to yourself for distribution – free publicity for Google! Finally, the third Sandbox serves as an entertainment area, complete with a big Stadia logo (and matching furnishings) and several television monitors mounted on the walls and ceiling. The controllers provided in this area allow you to play games on Google’s demo devices and, if desired, transfer games from Google’s demo devices to your phone.
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