Digital marketing is a gateway for businesses to reach out to a vast consumer base. It is an integrated part of every business strategy, however small and large, to make a social presence. The need to create a significant social presence varies across businesses and sectors. However, the companies which operate over the B2C model cannot avoid social media marketing or somewhat integrated digital marketing to become highly accessible to a potential consumer base. The data gathered from the digital channels help companies to assess their market presence and consumer sentiments further to take more effective product, service, promotional, or overall corporate strategies. In India, Bangalore is considered one of the key IT hubs among all the cities. The increased competition in the digital platform has led any digital marketing agency in Bangalore to search various untapped sources continuously, bringing new concept ideas.
Content
Suppose you are working in an SEO company in Bangalore or willing to start your digital marketing startup there. In that case, you need to know how to write content that can generate high backlinks, more searches, high Google rank, and overall popularity. It is useful if you are an expert and still find out hurdles to come up with something new every day.
However, as we all know, the internet is gradually evolving as it integrates new techniques, protocols, systems, and many other changes. It has offered us many niche solutions that can help find a better solution to our stated problem. So, let’s start one by one.
- Google Analytics
The Google Analytics report of clients’ website or your website can reveal a lot of information that would help you develop better content or find useful content ideas. All you need to do is go to the Landing Page section available at the left banner of Google Analytics. The page will show you the keyword traffic into the website regarding the percentage of total web traffic available to your site for past and new sessions. Suppose you are running a video production company in Bangalore. In that case, you can quickly identify the type of content you need to upload to drive more traffic by assessing the landing page report of your website.
SEO Tools
- Backlink Reports: One of the key tasks of an SEO company in Bangalore would be to develop contents that can create high backlinks. Now, you must consider terms of business perspectives in this case. The key aim to generate high backlink is to rank up the website in Google Search and stay ahead of competitors. Here, the easy solution is the Ahrefs backlink report of competitors’ website, which will show you the most popular and linked articles. It can help you with ideas to develop your content, which might give you a similar result. Apart from Ahrefs, Moz Pro and other SEO tools also offer similar reports.
- Exploding Topics: It is a tool that can help you find a topic based on gradual searches. All you need to select the category of keywords, see the keyword’s trend, and choose the keyword-based on the degree of competitiveness and uniqueness.
- BuzzSumo: This tool is an excellent help for any social media marketing company in Bangalore. The tool helps identify the most searched content in your competitors and other companies’ social media. Once you make content based on the same topic, your content can get similar popularity too.
- SEMRush: If you are running an SEO company in Bangalore and need help to find content ideas to run SEO for a long time, SEMRush can be an excellent help! All you need to do is to follow the following steps once you visit its website.
- Find the Topic Research tool.
- Put any industry-oriented or broad topic related keyword and hit the Get Content Ideas button.
- Browse through various available content sections
- Find various relevant headings and questions to develop better content ideas.
Alternative and innovative search tools
- Facebook Ad: Promoting a web design company in Bangalore, it is a pre-requisite that the website will be promoted on social media. Facebook Ads can be an excellent source for content ideas if we follow the sponsored ads run by leading companies in specific industries.
- Reddit Keyword Search: It shows trendy keywords with search volumes to get a better content idea. You are required to select a subreddit and place your search keyword. The result will show you various competitive keywords along with Monthly Search Volume.
- Competitors YouTube Channel: To find an effective and competitive content topic, YouTube videos of competitors can be a great help. All you need to do is to sort the posted videos based on popularity or newness.
- Product Hunt: The website has a collaborative blog called Ask, where people place a product or business-related queries. These queries can offer ideas for writing blogs on trending topics.
10.Keyword Questioning Tools: The tools offered by a/b rankings can help your social media marketing company in Bangalore and other parts of the country find solutions to develop short content, which can help off-page SEO.
- Scan Forum for Topics: Forums are the place where people ask questions. The platform will help you frame better content for even your email campaigns if you are running an email marketing company in Bangalore.
- Wikipedia: We all know Wikipedia is a great help for any critical content topic. If you want to get a better content idea, you must visit the Table of Content section. It will help you get various topics based on keywords searched. So, even it can help to write content to promote your social media marketing company in Bangalore.
- Twitter: We all know that Twitter is a place of trending news. If you are looking for content ideas that are unique, helpful, and completely innovative, you must not overlook the Latest Search Feature of Twitter. If you are running a video production company in Bangalore, this tool can surely help you with the necessary content ideas.
Google Itself
Last but not least is Google itself, which can give you better and most effective content ideas.
- Google Image: The tool shows various images based on the keyword searched. Once you place a keyword, you will get different categories of images. The categories can give you an idea for better content.
- Google Keyword Planner: This product of Google will help you to get various competitive keywords that can be used to enrich your blog content and get more backlinks.
- Google News: One of the key sources of trending content ideas is Google News. Once you place a search here, it will show the most trending real-time topics which are popular and trendy.
- Google Search Box: Once you search by any keywords in Google, it will show varying results. However, the bottom of the page will show various related topics based on your search. You must take note of these topics to develop better content ideas.
So, broaden your imagination using these tools and solutions as you are looking forward to developing a successful digital marketing agency in Bangalore. As content is the backbone of any promotional messages, it must be filled with the required uniqueness, creativity, structure, and necessary qualities to become more visible to any relevant searches. And for that, a data-backed strategy can be the only solution.
