The online casino business has been on the gambling scene for over 20 years. According to Market Business News, the first online casino in the world was launched in 1994. Initially, there were very few games to play, primarily variations of roulettes and slots. However, the excitement that came with having the first online casino was overwhelming, and before players could get bored with the limited options, online casinos expanded their content.
The iGaming industry has become increasingly competitive over the years with the emergence of more online casinos yearly. While some online casinos are at the top of the food chain, some are in the middle or bottom. One of the essentials for success in the iGaming industry (a secret of top online casinos) is a sophisticated agent network. Let’s talk about this.
What is an Agent Network?
Simply put, an agent network is a system of agents or sub-agents with the primary purpose of generating traffic and driving it to the casino platform. The agent network is also responsible for maintaining traffic flow to the site. In technical terms, it’s a program module that enables casino platforms to build a multi-level network. Casino management systems are crucial to the growth of any online casino business. Virtually every major player in the iGaming industry uses an agent network to expand their customer base.
More players to the site mean more patronage, which equals more money spent and more profits realized. The agent network is also a convenient way to grow an online casino business. It doesn’t require physical efforts or door-to-door marketing to bring new players on board, just a sophisticated and top-quality agent network. Such an agent network should be a source of convenience to both the affiliates and the casino platform. Start your own online casino free with this agent network.
The Benefits of an Agent Network for the Online Casino Business
- Gives Casino Platforms Better Oversight of their Business Activities: One of the significant reasons why agent networks are crucial for online casino platforms is that they provide a system that makes it easy for these casinos to keep track of their business transactions and manage their customers.
- Sophisticated Operator Dashboard: This is a perk that casino platforms can use to dictate who can access certain information on the site. Suppose the casino platform wants to grant specific party access to information such as real-time data or statistics. In that case, all the operators have to do is “enable” such access from their dashboard. On the other hand, if the casino doesn’t want a particular party snooping on such valuable information, all they have to do is “disable” such access. This feature gives casinos total control over their business information.
- A Good System Structure: This agent network helps casinos build a digital system with multiple levels comprising agents and sub-agents. The overall result is a lucrative agent network that ensures profits for the casinos daily.
- Versatility: This agent network software isn’t restricted to particular devices or platforms. It’s compatible with every device or platform you can think of. This shows the level of sophistication of this software.
- Commission Payout Policy: This agent network compensates agents and sub-agents using the GGR (Global Gross Revenue) model. This revenue model is also referred to as game yield. It’s the aggregate difference between the total amount staked by players and the total winnings divided by the amount staked. This revenue model is a significant earning metric used by casinos to determine how much revenue they earn from their customers. It’s measured by percentage. For agents and sub-agents, what they earn will be the difference between the amount wagered by the players they brought in and the winnings of those players. For instance, agent A brings in 10 players. Their collective stake is $20,000, the winnings are $15,000, and the global gross revenue is 33.3%. This is what the agent will earn.
- Seamless customer service support: Agents for the casino can customize the commission plans of their sub-agents, monitor their players’ reports and bets, and even generate custom date reports at will. This software helps casinos monitor their cash flow and makes expense management easier.
