Every business aims to achieve the top rank in the market and sales, and in today’s era where all brands have taken their businesses online, getting a higher rank on Search Engine Result Page has also become very important.
A business’s online presence is equally important as its other aspects are. A business may not survive if it is not available and active on the internet. The internet opens you up to hundreds of consumers, which may not be possible with real-life marketing tools. Every person who is searching for a product can become a potential customer of your business. Therefore, it is very necessary to comprehend the factors which lead to high ranking in a local search. The key to achieving this is through local SEO services.
How Is Local SEO Different?
A local SEO focuses more on capturing the local audience in a specific geographic location. It not only improves the ranking of the business in search results, but also engages the audience on social media, creates local content for the web pages, works on increasing the traffic on websites, and much more. The local SEO is the broader picture and higher ranking is a part of it. Let’s say you run a Florida-based business, your business will benefit from local customers, rather than international customers from countries you don’t operate it. A Florida SEO agency will be able to help your business the most in this case.
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What Factors Contribute to Ranking on Google Search Results
The major factors that contribute to a higher rank in local search on Google include:
· Proximity
One of the most important factors that determine your rank in local search results is how close are you to the searcher as a business. The closer you are, the higher you will rank.
· Relevance
The second most important factors is how relevant are your services and products to the search query. The more the relevance, the higher you will appear in the search results.
· Prominence
What other consumers say about the quality of your services and products has a significant impact on your rank in Google search results. Therefore, the better the online reputation, the higher are your chances to appear higher in Google search results.
How Can You Achieve Better Rankings?
There are several ways to achieve these targets for a better picture in rankings.
An Updated GMB Profile
If your business has an updated GMB with the name of the business, detailed address, and easy to call contact numbers, it will help you achieve your target rank a lot easily. Make sure that all this information is consistent on all platforms. Your complete address will help in getting top results when a customer tries to search for a local business in their vicinity. The detailed address will help in locating the easiest and quickest way around. The closer the business is to the searcher, the higher it will be in the search ranks. By providing more information such as store hours, payment options, other services, etc. will not only satisfy the customer, but also put your business in a better search area.
Include Business-Related Photos
According to Google, businesses with photos received 42% more direction requests to their business, and 35% received more visitors on their websites, in comparison to businesses that don’t add photos to their websites. That is why, adding high-quality photos related to your business to your listings will help the users envision the business online.
Include Relevant Keywords
Relevance refers to how well a local content and keywords match what a user is searching for. It includes a detailed description of a business and its products. It can help Google comprehend your business better and match it to relevant searches. Through local SEO services, you can ensure that your content contains the keywords that local public is searching for most frequently.
Accept Customer Reviews on Your Website
Customer reviews help build prominence. Positive reviews by customers portray a good image of the business. They also help in increasing the visibility of the business in organic search results. Moreover responding to customer reviews builds a relationship of trust between the business and customers, as is shows that the business values its customer’s feedback about their product.
To augment this practice, you should always create a link where the customers can write their reviews. The more people review your business; it will help in higher ranking as it builds a sense of credibility in the eyes of the audience. Similarly, it is equally important to respond to the reviews regardless of whether they are positive or negative. It allows the customer to feel that they are important and make them loyal to the brand.
Website Optimization
The title of your webpage should mention the city and the state, along with the right keywords. They should be arranged in such an order that they do not look inappropriate as it would impact the SEO ranking negatively. Similar is the case with meta description. Your meta description should be meaningful and should be able to trigger interest.
The landing page of your website plays a significant role for retention of potential clicks and views. It too, needs to be relatable, exclusive, and important for the visiting audience. You need to optimize your landing page with the top-ranking, most-relevant keywords. To offer your readers a great reading experience, 300 to 500 words of well-formatted text will hit the mark right.
Getting Quality, Relevant Backlinks
High-quality backlinks help you achieve a good spot in the search engine result pages. A backlink is when other authentic and famous websites link to your website, it sends a positive signal to the search engines that the following website is useful and valuable too. They recognize your website as a trusted source of information.
Examples of these backlinks include links from newspapers, blogs, citation, etc.. The main task is how to establish such links. There are several strategies, out of which, the most important one is high-quality content. Everyone is hungry for good content and this is what keeps you at the edge in competition. Develop high-quality content regularly that looks professional to attract high-quality backlinks. You can also provide data by publishing first-hand research results. Conduct surveys, or an interview, create case studies using your business data, and deliver new and fresh information adhering people to use your website as the main source. Secondly, the use of pictures or infographics helps people comprehend better. That is why incorporate more pictures, graphics, and videos in your content.
Closing Word
If you run a local business, you will need local audience. To market your brand to local masses, local SEO forms one of the most important factors. Your mission should be to have your business ranked at the top of Google search results, so the chances of a searcher actually visiting your website are much higher.
